If you’re a web developer or a blogger, you probably know how hard it can be to find clients or make extra money. But here’s a smart and simple idea: build websites for Instagram pages or influencers who don’t already have one — and share the ad revenue with them.
The Idea
Many Instagram pages and influencers have large followings. But most of them don’t have websites. That means they are missing out on extra income from ads, blogs, affiliate links, or even selling products.
As a web developer, you can offer to:
- Build and run a website for them
- Post their content there
- Add ads to the website
- Share the ad revenue with them
It’s a win-win. They get a free website and make money from it. You earn from ads without needing to create content yourself.
Who Should You Contact?
You want to work with people who already have an audience but haven’t used it beyond social media.
Here are some good targets to start with:
- Popular Instagram meme pages
- Niche content pages (travel, food, fashion, pets, etc.)
- Influencers with a loyal fanbase
- Pages with 50,000+ followers and regular posts
Avoid pages that don’t post often or have low engagement. Focus on pages with strong communities and steady growth — those are more likely to bring in good traffic and income.
How to Reach Out?
Getting their attention is the first step. Many creators get a lot of messages, so keep it short, clear, and friendly. Here’s how you can do that:
- DM Them on Instagram: Start with a short and clear message like: “Hi! I’m a web developer and I noticed you don’t have a website. I’d love to build one for you and we can both make money from ads. It’s free for you. Can I send more info?”
- Follow Up with an Email (if they provide one): If they reply positively, send a clear email with a sample plan, possible designs, and how you both can earn.
- Be Professional: Have a portfolio or example sites ready. If you’ve done this before, share numbers like traffic or earnings.
A polite and honest message is your best bet. Don’t try to “sell” too hard. Instead, show how it helps them first, and how it’s easy to test out.
How to Convince Them?
Even if someone is interested, they might not fully understand how a website can help them. Your job is to make the value clear and remove any worries.
You can explain things like:
- “You can earn passive income from your content.”
- “You don’t have to pay anything upfront.”
- “I’ll handle the tech stuff. You just keep posting on Instagram.”
- “A website helps grow your brand beyond Instagram.”
You can also offer to run a trial for 1 month. This helps reduce risk and builds trust. Once they see results, they’ll likely want to continue.
Revenue Share Models
Now comes the money talk. It’s important to be fair and open about how income will be split. Here are some simple models you can suggest:
- 50/50 Split: You both get equal shares from ad revenue.
- 60/40 Split (influencer gets more): If they have a very big audience, give them a bigger share.
- Fixed Monthly Payment: If you expect steady traffic, offer to pay them a fixed amount each month.
Make sure you track earnings properly and share reports. Transparency builds trust and helps keep the partnership strong.
Examples of Instagram Pages and Website Ideas
To make your offer more convincing, it helps to give real examples. Here are some types of Instagram pages and what kind of websites you can offer them:
- Meme Pages: Offer a blog-style site where you repost their best memes, add funny articles, and run ads or affiliate links.
- Food Pages: Create a recipe site, include cooking tips, and place ads or Amazon affiliate links for kitchen tools.
- Fashion Influencers: Build a style blog or personal brand site with links to the clothes they wear, affiliate products, and even a shop.
- Pet Pages: Make a fan site for the pet, include a photo gallery, blog posts, and sell merch or promote pet products.
- Travel Pages: Create a travel blog with guides, tips, and links to travel gear or booking platforms.
Offering these ideas in your pitch will help them imagine the website more clearly and say yes faster.
Tools You Can Use
To build and manage these websites, you don’t need anything fancy. Here are simple tools to help you:
WordPress
WordPress is one of the easiest platforms to use for building websites. You can set up a blog or content site in just a few hours using themes and plugins. It also works well with ad networks like Google AdSense, making it perfect for simple, content-heavy sites.
Google AdSense
This is the most popular way to earn money from websites. Google AdSense places ads on your site and pays you when people view or click them. It’s easy to set up, and you can start earning with even a small amount of traffic.
Canva
Canva is great for creating banners, thumbnails, and social media graphics. If you’re building a site that matches their Instagram brand, Canva can help you make designs that look professional without needing a graphic designer.
Notion or Google Docs
These tools are perfect for planning content, tracking posts, and sharing progress with your partner. You can create a shared content calendar or list of article ideas to stay organized and show you’re serious.
Email Tools (like Mailchimp or ConvertKit)
If the Instagram page has loyal followers, you can help them grow an email list. Email tools let you send newsletters, product offers, or blog updates, which can drive traffic back to the website regularly.
Using these tools makes the process smoother and shows the influencer you know what you’re doing.
Final Tips
This idea can be a great way to earn regular income and build long-term partnerships. Here are some final tips to improve your chances of success:
- Start with small or mid-sized pages first. They are more likely to reply.
- Build 1–2 demo sites to show what’s possible.
- Focus on pages with viral content — they bring lots of traffic.
- Keep the website simple, fast, and mobile-friendly.
- With some effort and a few good partnerships, this can turn into a solid side income or even a full-time business.
Conclusion
This is a smart way to earn as a web developer without chasing clients or selling services. You partner with content creators, build a useful site, and both of you earn from it. It’s simple, honest, and scalable.
Start by finding 10 pages to contact today. You only need one “yes” to get going.